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Mastering the development of your public relations
strategy for continuing effectiveness and to improve
your organisational reputation
19 – 20
February 2012
Millennium
Hotel Doha, Qatar
Course Fee:
USD3, 095
Register
before 8th January 2012, pay only: USD2, 895
An effective PR strategy is not about guesswork. It’s about doing
your research and having a carefully thought out plan. A
well executed PR strategy can be the best investment you
make. PR professionals are now aware of their
capability in influencing corporate image and reputation
hence, creating an effective PR strategy is vital for
success.
The course
highlights on the future trends of:
·
Strategic PR Planning
·
Corporate Social Responsibility
·
Issues Management
·
Reputation Management
·
Communications Audit
·
Social Media
This 2 day Public Relations Strategy Development workshop provides
you with the in-depth guide to what is needed in
developing your PR strategy which would encompass
building of rapport with the organisation’s
stakeholders, strengthening its public image and
community relations and finally creating a brand that is
trustable and recognised. This workshop will cover all
the essential considerations in ensuring that your
strategy covers all areas that are critical in keeping
your company’s reputation and the confidence of your
stakeholders secure.
World-class Course Facilitator:
Neil Jones
Corporate Affairs Advisor, Journalist, Consultant and
Communications Trainer
Cairnstone, UK
Some of Neil’s clients include:
• Shell International
• Shell Exploration and Production Europe
• Royal Society for the Prevention of Accidents (RoSPA)
• BP North Sea Strategic Performance Unit
• Chartered Institute of Public Relations
• Times Group Newspapers
• 3M Oil and Gas
Course Objectives:
·
To develop better communication skills, media relations
and writing skills
·
To become an expert in the tactical skills required for
working in strategic public relations
·
To be aware of developments in technology affecting
public relations practice
·
To build a PR strategy which cover all stakeholders and
all situations
·
Medium selection and cost consideration
·
With money spent, companies want to know the ROIs of
carrying out PR activities
How you and your organisation would benefit from
attending:
·
Formulating
an efficient and cost effective PR strategy to engage
your stakeholders
·
Utilising
the communication matrix to prioritise your PR effort
and initiatives
·
Selecting
the most appropriate media and communication channels
through benchmarked results
·
Engaging
a well-oiled crisis management action plan with trained
PR personnel
·
Establishing
flexible PR strategies and continuously improving them
with constant monitoring
For
complete program details and registration form:
Please copy and paste the following URL to your web
browser.
http://www.marcusevansassets.com/doc/pdfs/Ep_18388.pdf
Information and Enquiries:
Should you require further information or, if the link
provided above is inaccessible, please reply to this
email or call me directly on +6 (03) 2723 6611. I
will respond as soon as I can.
Registration:
To register, simply complete the form (last page of
the brochure) and fax the completed form to +6
(03) 2723 6622 or alternatively, scan the form and
reply to my e-mail:
StephanieW@marcusevanskl.com
**
Promotions **
** Register 2 delegates and you will be entitled for a
10% discount on standard course fee.
Best regards,
Stephanie
Wan
Marketing Executive, Middle East & Australia
marcus
evans
Tel:
+603 2723 6611
Fax:
+603 2723 6622
E-mail:
StephanieW@marcusevanskl.com
www.marcusevans.com
Ref: 38042310-L4
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